Stand Tall Jeans

To preserve the fit, color, and longevity of your premium denim, we recommend washing your jeans less frequently and only when needed. With intentional care, your denim will continue to soften, shape, and wear beautifully over time.

Denim Care Essentials

• Wash less frequently to preserve color and fabric integrity
  
• Turn jeans inside out before washing
  
• Wash in cold water on a gentle cycle
  
• Use mild detergent and avoid harsh chemicals or bleach
  
• Air dry whenever possible to maintain shape, stretch, and inseam length
  
• Avoid excessive heat, which can cause fading and shrinkage over time